Annie Greenabelle
Branding, Visual Identity
Logo for ethical fashion label is ‘sewn’ together by a single thread
Client: Annie Greenabelle
Project: Branding, Visual Identity
Creative Direction: Studio Output
Services: Branding, Visual Identity, Graphic Design
Fashion label startup, Annie Greenabelle, wanted a visual identity that reflected their ethical vision.
They use a mixture of organic, fair-trade, recycled and reclaimed fabric in their garments. Founded on the 1940's British ethos of 'Make do and Mend' (i.e. once clothing becomes unusable, it's dismantled and made into something new).
I created a logo that is joined or 'sewn' together by a single thread, to echo this ethical, repurposed ethos.
Designed while working at © Studio Output. All rights reserved. Please note, not all designs shown were used – some are variations of the final outcome or included as mock-up visuals only.