Bounce
Concept Development, Creative & Concept Strategy, Branding, Promotional Campaign, Packaging Design
Melding creativity + in-body experience with self-care
Client: MA Coursework
Project: Bounce Concept Development, Branding, Product Design & Packaging
Creative Direction: Sara Oakley
Services: Trend Analysis, Concept Development, User Research, Naming, Creative Strategy, Branding, Design, Campaign Development, Packaging Design
I developed Bounce, a research-based wellbeing brand designed to reduce workplace stress and support creative resilience. Named to represent buoyant energy, Bounce offers daily, habit-forming exercises that boost engagement, resilience, and creativity— crucial for countering burnout and stress. These bite-sized, self-care practices seamlessly integrate into a working day, ensuring creativity and well-being go hand in hand.
To visually capture this, I created a unique brand mark featuring an uppercase ‘B’ transformed into a triple bounce. The linked loops, with a playful, cartoon-esque flow, suggest movement and dynamic energy, reflecting the brand’s buoyant offering.
Setting itself apart in a digital-dominated wellness market, Bounce is delivered as physical cards through a monthly subscription. This tangible approach offers a hands-on alternative to digital methods, encouraging a shift away from the stress of digital workflows towards a more balanced creative process.
This project involved comprehensive trend analysis, user research, creative strategy, naming, branding, campaign ideation, and packaging design, showcasing a full-spectrum brand development process. Developed as part of my MA coursework at Falmouth University, 2023. © Sara Oakley. All rights reserved.